Impact Coatings Opens Subsidiary in China, Appoints President
The objective of the new subsidiary is to distribute Impact Coatings’ expertise in PVD coatings for hydrogen solutions and to improve the availability of coating services solutions to Chinese customers in the hydrogen value chain.
Impact Coatings (Linköping, Sweden), experts in clean physical vapor deposition (PVD) coating solutions, announces the opening of a subsidiary in China with headquarters in Shanghai. The objective of the opening is to distribute Impact Coatings’ market-leading expertise in PVD coatings for hydrogen solutions and to improve the availability of coating services solutions to Chinese customers in the hydrogen value chain.
As a market leader in sustainable coating solutions for bipolar plates, Impact Coatings says it has already built a strong foundation in the Chinese fuel cell market in terms of branding and sales, and is now expanding its presence and offering.
“Based on expected growth due to local market demand and global trends, we see this expansion as a natural next step in our growth journey. We are familiar with the customer needs and the customer benefits from offering coating services in our Swedish Coating Service Center and are now ready to expand our offering to new strategic growth markets such as China,” says Torbjörn Sandberg, CEO of Impact Coatings.
Yaowen Wang joined Impact Coatings in early 2019 as sales director, China, and now steps into his new role as president, China of the newly formed subsidiary. He has a masters of science degree in environmental engineering and technology from Belgiums’s Ghent University Belgium, as well as over seven years of experience in the hydrogen energy industry with various roles in engineering, business development and sales.
“This is the optimal time for us to expand our presence in China and provide a broader and better service to a growing customer base. Our goal is to reduce risks for our customers and support the growing hydrogen market from sampling and test phases to volume production, to accelerate the transition towards a carbon-neutral future,” Wang says.