Products Finishing and the Changing Media Landscape

The way audiences find and access media is changing. It has become increasingly important for Products Finishing and its sister brands at Gardner Business Media to evolve audience development strategies. The goal is to better understand the needs of our audience and more effectively connect you with the content you are searching for.

Starting on Thursday August 1, 2024, PF will begin “gating” its premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — in order to access these feature articles. Those who already subscribe to PF’s content will be unaffected and access for all users will remain free.

With this audience development strategy, we hope to achieve the following:

• First, we will be better able to deliver directly to our audience the editorial content that aligns with the surface finishing materials, processes and technologies that interest them.
• Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.

PF has served the finishing industry since 1936 and is looking to the future of surface finishing within the manufacturing world. Large developments in the media landscape are forcing us to adjust the ways we communicate with our audience, but our core mission remains the same — connecting you with industry information, ideas, partners and suppliers. We are confident that our audience values the role PF plays in the industry and will join us in this effort to stay connected.

We thank you for your continued interest in and support of PF and welcome any questions you may have.