In this space last month we contemplated predictive analytics, the idea that we can use the data collected in our businesses to predict future customer, supplier and employee behavior, and then use the data to get a jump on the competition. Another valuable process is to consider market and industry trends, and modify strategy to take advantage of them. Consider the following finishing industry trends and the opportunities they create in our markets:
CAPITAL SPENDING AND NEED FOR CAPACITY
A move that should come as welcome news to those working in coatings operations and their suppliers alike, the moratorium on capital asset investments finally has been lifted. Talk to just about anyone involved in manufacturing and he will tell you that economic activity in his sector is robust. Growing production volume brings with it a need for additional capacity, as well as investments in repairs and upgrades that were deferred during the extended downturn. The good news is that growing production volumes also bring the incremental cash flows necessary for such investments. Thus, finishers are beginning to open up their checkbooks and make investments in their equipment and operations.
Custom Fabrication & Supplies (CFS) completed a new plant expansion packing 10 times the capacity into twice the space. It dramatically enhances the supplier’s custom capabilities to provide extremely precise and cost-effective masking solutions.
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Why am I seeing this?
Dear Products Finishing Audience Member:
Starting on Thursday August 8, 2024, PF will begin “gating” its premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.
We are doing this because the ways PF’s audience finds and accesses our content is changing. Google’s search algorithms, increasingly, make it difficult to connect PF’s content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up PF content to internet users without attributing that content to PF.
As a result, it has become increasingly important for PF evolve its audience development strategy and learn as much as possible about who is accessing our content, what content they are accessing and how they are accessing it.
With this audience development strategy, we hope to do two things:
First, we will be better able to deliver directly to our audience the editorial content that aligns with the surface finishing materials, processes and technologies that interest them.
Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.
PF plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role PF plays in their professional lives and will join us in this effort to stay connected to them.
We thank you for your continued interest in and support of PF and welcome any questions you might have about the brand’s new content gating strategy.
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