BASF Conceptual Colors for Auto

Because motor vehicles are as much fashion as they are function (and some would argue more of the former than the latter) the designers at coating suppliers generally produce fresh, new color pallets on an annual basis with hopes of influencing designers at automotive OEMs.

The designers at BASF’s Coatings division have released a collection of colors that it called “New Array,” which is predicated on existing and anticipated trends.

Not surprisingly, one of the identified trends is the transition from the real world to the digital realm.

They call this “liminal space,” or a space in between what is and what is becoming.

The colors in the New Array, they suggest, are descriptive of this transition.

Here is a look at the key colors they have formulated for geographic regions around the world:

Lava. The Americas

A dark color with a charcoal color at its base but a redness in the depth of its effects.

Cozy Values. South America

A coppery beige that is influenced by the precious metals that are crafted by artisans.

Efflorescence. Asia Pacific.

A pearl-like ivory that reflects gentle individuality.

Ran Ran. China

It starts with a yellow that is mediated by white sparkles so the overall brightness is moderated.

Minted Gold. Europe, Middle East and Africa (EMEA)

The gold color that provides both darker tones as well as neutral color shades.

Gravatar. Europe

A bright yellow shade based on a light ivory solid.

A Consideration

With the exception of Lava, for the Americas, all of the colors in the New Array collection are either light or bright, which makes one wonder. . . .