Cloverdale Paint, Celanese Offer Sustainable Paint Solutions

Cloverdale Paint (Surrey, Canada) has partnered with Celanese Corp. (Irving, Texas) to leverage its carbon capture and utilization (CCU) technology to provide Cloverdale Paint with new-to-market sustainable paint solutions.

Celanese has commercialized an approach for converting waste emissions into renewable feedstocks through CCU. The technology takes industrial CO₂ emissions that would otherwise be emitted into the atmosphere and applies hydrogen to chemically convert the captured CO₂ into a methanol building block which makes up part of vinyl acetate-based emulsions used as a raw material in the manufacturing of paints.

This process is said to reduce input fossil fuels, promote a circular economy and significantly reduce carbon emissions compared to traditional processes. CCU and fossil-fuel based feedstocks are commingled but accurately tracked through mass balance accounting, fostering transparency and accountability around sustainable content.

Cloverdale Paint’s collaboration with Celanese leverages both companies’ commitments to sustainability and innovation. Broadly, this collaboration is expected to use more than 1 million pounds of CO₂ emissions per year in products Cloverdale Paint manufactures.