General Magnaplate Celebrates 70th Anniversary, Website Launch

General Magnaplate, a provider of surface treatments for metal parts, is launching a revamped website designed to help users quickly identify the ideal surface treatment for their specific application. The new website coincides with the company’s 70^th anniversary and the company’s name change to Magnaplate.

“As we mark our 70^th anniversary, we are very excited to unveil our new website,” says Ashley Russo, chief operating officer at General Magnaplate. “Our customers are going to value its clean, modern design and quick access to the information they need to make well-informed surface treatment decisions.”

Visitors can navigate to their ideal coating in three ways — by surface treatment type, solutions to specific coatings challenges or by selecting a target industry. Users are able to request a quote via buttons embedded throughout the site, enabling them to securely send application preferences and drawings directly to the Magnaplate team to promptly begin specifying their surface treatment. Visitors can also quickly access an extensive collection of educational materials, including white papers, case studies, videos and blog posts.

With these features, Magnaplate aims to make the updated website a good source for information to solve problems and improve machine reliability using engineered surface treatments.