Giering Celebrates 70 Years of Metal Finishing
Giering Metal Finishing Inc.’s seven decades in metal finishing is further exemplified through a change in logo to honor the life and work of George Giering III.
In honor of 70 years in metal finishing, Giering Metal Finishing Inc. has created a representative symbol for the importance of its three-generation family business through the development of a new logo.
Giering has brandished the cursive “Giering” for decades, which was George Giering II’s own script rendition. The new logo, however, is meant to celebrate the anniversary and life of George Giering III.
Featured above is Giering’s new logo. Pictured below is Giering’s retired logo. Source: Giering Metal Finishing Inc.The logo consists of a “gear ring” symbol accompanied by the family name and its service, written simply and clearly for the reader.
The “gear ring” symbol is designed to be recognizable from afar, a play on words to represent the Giering family name. According to the company, the ring itself creates protection over the name as the family looks after the company.
The gear’s three prominent teeth symbolize George Giering III, who, as the company’s leader, brought success and developed Giering’s history. Coincidentally, three George Gierings have run the business.
Red coloring stimulates energy, excitement and happiness, which is designed to symbolize Giering’s character as a corporation. All shapes — pointed, round, mirrored and asymmetrical —– make up the symbol to represent the diversity of the organization’s operations.
In addition to its slight rebranding, Giering kicks off its effort with new apparel for its team, showing pride in what the company does each day.
