ITW Vortec Updates Website to Improve Customer Digital Experience

ITW Vortec unveiled its redesigned, user-centric website to improve usability, navigation and host a wealth of industry knowledge. In a world where online selling continues to grow and expand opportunities for businesses, it is not uncommon to see a change in a company’s website, often resulting in a more intuitive eCommerce experience. For Vortec, this was the case.

This update also highlights some new and improved features to the website, including:

• More comprehensive product pages
• Content area to access new industry content in one place
• Customizable specification tables
• Literature and video libraries
• Interactive flipbook product instructions
• Newsletter archive library
• Global distributor locator
• Improved cart functionality and account visibility

“We hope the changes we have made will help our customers navigate our solutions easier and will support a more convenient online purchasing experience,” says Heather Heupel, Vortec marketing manager. “As our customers’ needs evolve, this new website will be able to adapt and evolve to support the customers growing needs.”