MacDermid Enthone Names New VP Global Marketing

MacDermid Enthone Industrial Solutions (MEIS, Waterbury, Conn.) has announced the promotion of Emilio Pedral to Vice President Global Marketing.

Emilio joined MEIS in 2012 as Western Regional Business Manager; during his collaboration in the organization, he has held several leadership positions, most recently as Director of Marketing and Business Development for the Americas.

In his new role, Emilio will be reporting directly to Richard Lynch, Global Vice President for Industrial Solutions, to create a communication and marketing strategy that ensures worldwide consistency across all signature product lines and companies within the Industrial Solutions group.

“Communicating the value we provide requires consistency of message, a clear strategy for deploying that message, and leveraging the wide-ranging capabilities in our different regions and Industrial businesses,” said Richard Lynch.

Emilio Pedral holds a Bachelor of Science in Accounting from the Monterrey Institute of Technology in Mexico City, and a Marketing and Communications Certificate from the University of California, Irvine. He resides in Orange County, CA and has accumulated 16 years of experience in the chemical industry.