PPG Appoints New Chief Growth Officer

PPG has appointed Irene Tasi as chief growth officer (CGO), effective December 6, 2021. In this newly created role, Tasi will be responsible for corporate strategy, long-range planning, marketing, brand and sales excellence, digital, market-driven innovation and new growth initiatives. She will be based at PPG’s global headquarters in Pittsburgh and serve as a member of the company’s operating committee.

Over the past 20 years, Tasi has served in various leadership roles at Masco Corporation, a designer, manufacturer and distributer of home improvement and building products. Most recently, Tasi was president of Kichler Lighting, where she successfully completed the integration of the business into Masco, which included developing and executing a strategic plan to achieve revenue and profit growth, driving operational excellence and building a new product development engine. Prior to this, she served as vice president of sales for Masco Cabinetry (now Cabinetworks), where she led the dealer and retail channels, and developed and implemented strategies to maximize market penetration and overall revenue.

Since joining Masco in 2000, Tasi has also served as director of investor relations at Masco Corporation; director of retail channel marketing at Masco Cabinetry; project manager at Masco Business System Office; and manager at Masco Resource Center.

“Irene is a proven, entrepreneurial leader who will help to drive our growth strategy and deliver distinctive experiences for our customers,” says Michael McGarry, PPG’s chairman and CEO. “She brings strong expertise in commercial excellence, strategic marketing, digital and data analytics and brand management. Throughout her career, Irene has demonstrated a record of helping businesses grow and delivering exceptional results for customers and shareholders.”

Tasi holds a bachelors degree in international relations from the University of Windsor, Ontario, Canada and an MBA from Eastern Michigan University.