Vitracoat Announces New Appointments

Powder coating solutions provider Vitracoat (Elkhart, IN.) has announced several new appointments for 2021.

Vitracoat America promoted Steve Houston at the beginning of the year to Vice President and Business Director. Houston joined the company in 2018, holding various leadership positions, and most recently served as Director of Sales and Marketing.

During his tenure at Vitracoat, he has spearheaded the opening of the Innovation Research Center in Houston, Texas, assuring the highest form of product development and performance by broadening Vitracoat innovative products, as well as the latest expansion of the Plant in Elkhart, Indiana. Houston’s strategic vision has led to the sustainable growth of Vitracoat in the past few years and upheld its ranking amongst the top powder coating manufacturers in the world.

Vitracoat also recently announced the appointment of Scott Jones as Area Manager covering the Texas and Oklahoma territory.  Jones is a veteran in the powder industry with decades of experience in liquid and powder sales, technical service, sales management, and strategic planning.

In addition, the company has appointed Varina Keeling as Marketing and Brand Manager. Varina’s career has traversed various industries, and now her experience and knowledge will further aid Vitracoat in its expansion by strategically marketing the Vitracoat brand, and further differentiating the company from its competition as the best in the industry.