BASF Coatings' (Southfield, MI) color designers have released their global color trend report. Color experts from Asia, North America and Europe are providing a forecast of the automotive colors of the future. The prognosis is based on in-depth research of social developments and fashion trends. The BASF color designers travel to key trade shows in the textile and furniture sectors to determine the future trends, incorporating socio-political, interior design, architecture, technology and pop culture into recommendations.
Their report says:
Earth tones still on the rise
Light colors like beige and water blue extend the automotive color palette
Exotic brilliant colors gaining in popularity
Matte surfaces come closer to reality
Global trends are expressed by different colors, depending on the region. People from various regions often have different color perceptions that are influenced by culture.
“Green luxury” is not an oxymoron
The ecology movement is continuing throughout the globe. However, BASF says there is a shift from ecological activism to more realistic approaches. Ecological goals have a greater significance, since people are taking a harder look at the consequences of their behavior. As a result, the image of ecology is changing.
Symbiosis between humans and technology
BASF says our world is marked by rapid technological progress. Future technologies change our everyday lives and become natural companions. Humans and technology are coming closer together. New color directions represent a fascinating uniqueness. BASF says we will be able to see colors like LED blue, brilliant turquoise, sparkling black, or bright red in the future. Matte finishes especially reinforce the technical impression.
Diversity of people and colors
Migration, diversity, and cultural identity are shaping the image of society. Cultural diversity is also accompanied by a new type of color. Starting with various browns with subtle effects that connect to home and one’s own roots, the trend is also moving toward exotic and bold, brilliant colors such as yellow, violet and emerald.
Emphasizing uniqueness
Another driving force among the trends is individualism. Many people want to move a bit closer to the essence of their personalities and are developing themselves in more individualistic ways – embedded in a collective context. The desire to distinguish oneself from the masses and express one’s own individuality is gaining in importance.
New website now available
The new website takes visitors on a virtual tour through the work and presentation rooms of the BASF Coatings’ Design Studio in Münster. To start exploring, go to www.colordesign.basf.com
Twin Cities job shop, Avtec, was named a Top Shop for the third time in 2022, due in no small part to its commitment not only to the work it produces but to those who produce it — its employees.
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Loading
Next Up
Why am I seeing this?
Dear Products Finishing Audience Member:
Starting on Thursday August 8, 2024, PF will begin “gating” its premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.
We are doing this because the ways PF’s audience finds and accesses our content is changing. Google’s search algorithms, increasingly, make it difficult to connect PF’s content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up PF content to internet users without attributing that content to PF.
As a result, it has become increasingly important for PF evolve its audience development strategy and learn as much as possible about who is accessing our content, what content they are accessing and how they are accessing it.
With this audience development strategy, we hope to do two things:
First, we will be better able to deliver directly to our audience the editorial content that aligns with the surface finishing materials, processes and technologies that interest them.
Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.
PF plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role PF plays in their professional lives and will join us in this effort to stay connected to them.
We thank you for your continued interest in and support of PF and welcome any questions you might have about the brand’s new content gating strategy.
.jpg;maxWidth=600)
