The CCAI Southern California Chapter held a ‘Toys for Tots’ golf tournament in December, collecting almost 190 new toys for disadvantaged kids in the area.
The event was held at Eagle Glen Golf Club in Corona, CA, and included 18 holes of golf, lunch, dinner, team prizes, long drive contests, closest to the pin contests, hole-in-one contests, putting contest and a large post-tournament raffle.
Coral Chemical's Ron Lum, the CCAI Southern California Chapter president and CCAI National Board of Directors treasurer, spearheaded the event, which partnered with the U.S. Marine Corps and their national ‘Toys for Tots” campaign.
Any company who would like to partner with CCAI and sponsor the event next year can contact Ron Lumat 951-775-8785 or by email rlum@coral.com
Products Finishing reflects on a year of reporting on the surface finishing industry and looks ahead to what may be in store for 2023.
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Dear Products Finishing Audience Member:
Starting on Thursday August 8, 2024, PF will begin “gating” its premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.
We are doing this because the ways PF’s audience finds and accesses our content is changing. Google’s search algorithms, increasingly, make it difficult to connect PF’s content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up PF content to internet users without attributing that content to PF.
As a result, it has become increasingly important for PF evolve its audience development strategy and learn as much as possible about who is accessing our content, what content they are accessing and how they are accessing it.
With this audience development strategy, we hope to do two things:
First, we will be better able to deliver directly to our audience the editorial content that aligns with the surface finishing materials, processes and technologies that interest them.
Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.
PF plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role PF plays in their professional lives and will join us in this effort to stay connected to them.
We thank you for your continued interest in and support of PF and welcome any questions you might have about the brand’s new content gating strategy.
