The Gardner Business Index (GBI): Finishing contracted in October to the same level as September.
All but one component contracted in October, representing moves in all possible directions between them.
Specifically, new orders saw a slight uptick while employment stabilized.
Production, exports, and backlog accelerated contraction ever so slightly in October.
Supplier deliveries wereagain the holdout, lengthening in October at a slightly slower rate, and ending the month knocking at the door of flat-to-shortening.
The Gardner Business Index (GBI): Finishing
Finishing activity has contracted for seven months in a row.
Key Component Activity
New orders’ uptick in the absence of production doing the same suggests new orders are an outlier in October (i.e., unlikely to slow contraction against next month.)
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Why am I seeing this?
Dear Products Finishing Audience Member:
Starting on Thursday August 8, 2024, PF will begin “gating” its premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.
We are doing this because the ways PF’s audience finds and accesses our content is changing. Google’s search algorithms, increasingly, make it difficult to connect PF’s content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up PF content to internet users without attributing that content to PF.
As a result, it has become increasingly important for PF evolve its audience development strategy and learn as much as possible about who is accessing our content, what content they are accessing and how they are accessing it.
With this audience development strategy, we hope to do two things:
First, we will be better able to deliver directly to our audience the editorial content that aligns with the surface finishing materials, processes and technologies that interest them.
Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.
PF plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role PF plays in their professional lives and will join us in this effort to stay connected to them.
We thank you for your continued interest in and support of PF and welcome any questions you might have about the brand’s new content gating strategy.
