The Powder Coating Institute (PCI) is hosting Powder Coating Week 2020 Feb. 17-20 at the Renaissance Orlando at SeaWorld in Orlando, Florida. The event includes educational sessions, tabletop exhibits and networking.
The event begins with PCI’s Powder Coating 101 Workshop: The Basics and the Custom Coater Forum,which run concurrently on Monday and Tuesday. The technical conference and tabletop exhibition follows on Wednesday and Thursday.
Powder Coating 101 is a 1 ½-day workshop that introduces attendees to powder coating by focusing on materials, application, reclamation, testing and evaluation, quality control, the powder manufacturing process and more. Attendees will gain knowledge of powder coatings and the process from industry experts. The training workshop is designed to be unbiased and commercial free to provide a solid foundation for the technical conference.
PCI’s Custom Coater Forumis for custom coaters to network with peers and industry leaders, hear presentations on timely issues important to the industry, and participate in roundtable discussions for sharing information.
Forum topics include:
Powder Coating Industry and Quality Standards
Lean Principles
Key Metrics and Profitability for Custom Coating Business
Business Continuity Planning
Reviewing Key Metrics for Products Finishing Top Shops Benchmarking Survey.
Understanding the Needs of the Architectural and Agricultural, Construction and Equipment Markets
Buying/Selling Your Custom Coating Business
Improving Quality in Our Industry
Instagram and Facebook Strategies for Growth
Roundtables: Strategies for Growing Your Customer Base
Attendees will also have the opportunity to network with speakers and other attendees at a reception on Monday evening and during Tuesday’s lunch.
The technical conferenceon Wednesday and Thursday features nine tracks with 40 breakout sessions, covering many aspects of powder coating. It kicks off on with a keynote presentation by Lisa Ryan of Grategy, who will discuss “Sweat the Small Stuff — Attention to Detail Helps You Create a Workplace Culture that Rocks.”
A tabletop exhibition will include powder coating manufacturers, application equipment, system houses, chemical suppliers and more, and provide many opportunities for networking, learning and conversation with exhibitors and other powder coaters.
Who would have imagined that more than 100 years after his famous statement about any color as long as it’s black would still have relevance of a sort?
PF reveals the qualifying shops in its annual Top Shops Benchmarking Survey — a program designed to offer shops insights into their overall performance in the industry.
Starting on Thursday August 8, 2024, PF will begin “gating” its premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.
We are doing this because the ways PF’s audience finds and accesses our content is changing. Google’s search algorithms, increasingly, make it difficult to connect PF’s content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up PF content to internet users without attributing that content to PF.
As a result, it has become increasingly important for PF evolve its audience development strategy and learn as much as possible about who is accessing our content, what content they are accessing and how they are accessing it.
With this audience development strategy, we hope to do two things:
First, we will be better able to deliver directly to our audience the editorial content that aligns with the surface finishing materials, processes and technologies that interest them.
Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.
PF plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role PF plays in their professional lives and will join us in this effort to stay connected to them.
We thank you for your continued interest in and support of PF and welcome any questions you might have about the brand’s new content gating strategy.