AkzoNobel Introduces Powder Coating Color Visualization Tool

AkzoNobel Powder Coatings (Amsterdam, Netherlands) has innovated a new web application 3D color visualization tool within its Interpon webshop to help customers better understand how a powder coating’s color, texture and finish will actually appear in reality.

The tool gives customers instant access to thousands of colors in the Interpon range. Through the use of a 360-degree dynamic camera and simulated lighting, the customer is given a true-to-life image of how the color performs to a degree of accuracy and realism not possible before in a virtual environment.

Rather than the image being flat, the customer can orientate the virtual panel to see how the light reflects and the color looks from different angles. It gives a true impression of how surfaces coated in special finishes and metal effects will realistically appear. They can also see multiple colors, multiple gloss levels and various surface finishes. Customers can reportedly experience color as if they looked at panels in their hands without having to order a sample and waiting for it to arrive. 

Pim Koeckhoven, director of color technology at AkzoNobel, says, “High quality and accurate digital representations of our products allow our customers to experience colors to a new level. Years of collaboration with academics and technology partners have taken us and our customers to a place we have never been before, and there will be more innovations like this to come.”

The 3D visualization tool, which was developed in collaboration with Dutchworkz, can be found on the Interpon webstores in Europe and North America, and can be used on all major platforms, including Windows, MacOS, Linux, Android and iOS.

To find out more, visit https://www.interpon.com/gl/article/webshop.