AkzoNobel Rebrands and Revitalizes Interpon

AkzoNobel Powder Coatings (Amsterdam, The Netherlands) says it is reinventing and revitalizing its Interpon brand. The rebranding invites customers past and present to ‘join the powder revolution’ and discover the benefits its Interpon powder coatings team can deliver through its range of products and services, the company says.

Interpon has been producing powder coatings for more than 50 years. The growing popularity of powder coatings for its sustainability and performance means AkzoNobel Powder Coatings is relaunching Interpon with a new positioning, narrative, and creative look and feel that better reflects the modern and dynamic brand Interpon has become.

The company says the new Interpon brand — expressed through the ‘Join the Revolution’ campaign and complemented by its new creative direction — is said to articulate the difference the Interpon team can bring. The rebranding goal is to exemplify what the brand’s mission stands for in all industry areas it touches, such as innovation, sustainability and meaningful partnerships.

A new, dedicated microsite highlights the brand’s mission. Visitors to the site can explore the three pillars of Interpon’s new model. It focuses on the company’s developments in product performance, process improvement and color with ultra matte, metallic and chrome finishes, and how it can mimic stone, wood and other natural resources. The site also showcases how Interpon powder coatings are pushing into new spaces and creating future markets, such as coating heat-sensitive substrates and protecting electric vehicle motors and batteries.

The microsite also promotes the role of partnerships and how Interpon works with businesses looking to make the switch to powder. It highlights Interpon’s role in creating a more sustainable world, showcasing how a powder coating is free of Volatile Organic Compounds (VOCs), creates less waste and consumes less energy in the production process.

AkzoNobel also says the new Interpon microsite showcases evidence of the brand’s commitment to its three pillars with the inclusion of examples of new product innovation and instances of business support when switching to powder. A video on the site features powders forming images of where and how the powder is used as well as the advantages it brings.

“With Interpon, it’s not just about leading a market. It’s about making a market,” says Remco Maassen van den Brink, marketing director for AkzoNobel Powder Coatings. “Our mission is to serve our customers of every size, big and small, local and global, helping you to imagine and realize a better, more sustainable future, taking you with us on a journey to a new world of possible.”