Purple Basil 2025 Color of the Year
PPG unveils purple basil as its 2025 Color of the Year, a bold shade reflecting global social and cultural trends, featured in the Kinetic color palettes.
PPG (Springdale, Penn.) announces its 2025 Color of the Year, Purple Basil (PPG1046-7). Also known as Amethyst Shadow and Acai Berry in certain European markets, the shade is part of the company’s 2025 “Kinetic” global color theme, which includes four distinct color palettes.
In industrial design applications, Purple Basil and the colors from the Kinetic global color theme palettes speak to consumer needs for innovation, adaptability and a sense of movement, the company says.
Purple Basil was selected through the collaboration of dozens of PPG color stylists. The color forecasting process takes into account the social, cultural and political dynamics that influence trends worldwide. The color styling team evaluates these dynamics in every region of the world to create a collection that resonates with diverse audiences.
