Each year, the Salone Internazionale del Mobile in Milan gathers people coming from all over the world to attend one of the most important furniture-making events, where for one week a person can breathe design everywhere around the town, in including finishing colors.
This is the Fuorisalone, a spontaneous event born more than 20 years ago by some companies that decided to show their collections not only at the Fair, but setting up satellite showrooms and choosing as locations dismissed industrial areas converted to a new commercial and cultural life.
Within this vibrant kaleidoscope of design activities, AkzoNobel Italy organized an important event with one of the most prestigious Italian furniture brands, Castelli, which was recently acquired by the German firm, Mutares.
The main theme of this two-day event was finishing color and passion: the first day was dedicated to color and design, while the second day was devoted to color and materials in cooperation with Material ConneXion.
Speakers of the first day were Per Nimer Global Marketing Manager Furniture, Prof. Aldo Bottoli from the Milan Design University and Nicholas Bewick, Art Director of Castelli. The opening speech by the CEO explained the vision and the future strategy of the group, and confirmed that color and passion were the main theme of the evening.
He underlined that red is present in the Castelli brand since more than 50 years and by coincidence is also the AkzoNobel color of the year 2012.
“Castelli is revitalizing this well known brand by using colors, not only red but also pastel colors,” says Francesco Monno, AkzoNobel Market Manager Furniture. “This was very visible in the showroom prepared by the art director with AkzoNobel paints supplied by Carlo Iodice of the Italian Cromadex Team with very short notice as it often happens in important occasions.”
Who would have imagined that more than 100 years after his famous statement about any color as long as it’s black would still have relevance of a sort?
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Dear Products Finishing Audience Member:
Starting on Thursday August 8, 2024, PF will begin “gating” its premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.
We are doing this because the ways PF’s audience finds and accesses our content is changing. Google’s search algorithms, increasingly, make it difficult to connect PF’s content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up PF content to internet users without attributing that content to PF.
As a result, it has become increasingly important for PF evolve its audience development strategy and learn as much as possible about who is accessing our content, what content they are accessing and how they are accessing it.
With this audience development strategy, we hope to do two things:
First, we will be better able to deliver directly to our audience the editorial content that aligns with the surface finishing materials, processes and technologies that interest them.
Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.
PF plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role PF plays in their professional lives and will join us in this effort to stay connected to them.
We thank you for your continued interest in and support of PF and welcome any questions you might have about the brand’s new content gating strategy.
