Matthew Kirchner

Matthew Kirchner Columnist

management

Direct Margin Is Where It’s At

Why cost accounting is just plain silly.

Read More
management

A Procurement Fable

What finishers can learn from a beekeeping squirrel.

Read More
management

The Marketing Process

Just like finishing, growing your brand is a process.

Read More
management

Advice from the Grave

A lesson in humility from Ettore Barbatelli.

Read More
management

Want to Communicate More? Communicate Less

Amazon teaches a lesson in counter-intuitive thinking.

Read More
management

Muda, Mura, Poka-Yoke and Other Four-Letter Words?

Giving credit where credit is due—even if it goes overseas.

Read More
management

Ten Ways to Kill a Sales Call

Little things salespeople do wrong that make a big impact on the customer relationship. Matt explains 10 things you should avoid.

Read More
management

Qualifive! The Five Answers Needed to Qualify Any Finishing Account

Often the exuberance that follows the identification of a potentially great lead eclipses the need to confirm that the prospect is a good fit for the coater and vice-versa. Thus the need to aggressively qualify new sales leads by securing the answers to five key questions as early in the sales process as possible. I call this group of five qualification questions “Qualifive.”

Read More
management

What’s Trending in Manufacturing?

A look at trends in process improvement, purchasing and technology as we head into the new year.

Read More
management

Killing the Call Report

Is there an alternative to the painful call report process that so often results in unproductive conflict?

Read More
management

Lean on the Coater

Generally, the most practical starting line for improving product flow is at the end-user of a manufacturer’s products—understanding final customer demand and preferences and then arranging the supply chain in a fashion that delivers on these factors.

Read More
management

Bridging the Sales-Operations Divide

Matt Kirchner recently assembled a group of manufacturing industry sales and operations professionals to define "Rules of Engagement," a group comprised of seven individuals with combined experience exceeding 120 years. Here's what they came up with.

Read More
Filtration Systems
Metal Pretreatment Technology
Heatmax Heaters ad with immersion heaters
The Finishing Industry’s Education and Networking Resource
find masking products online
Gardner Intelligence
Pretreatment Washer and Finishing Equipment
PF Podcast
PMTS 2025 Register Now!